Immersion Corporation
Jan 9, 2003

Immersion Brings Touch Feedback to Cell Phones and PDAs

Immersion to Showcase Prototypes at CES International

2003 International CES

LAS VEGAS Jan. 9, 2003--Immersion Corp. (Nasdaq:IMMR), a leading developer and licensor of haptic feedback technology, is bringing its force feedback technology to cell phones and other handheld devices. After years of research, Immersion's haptic engineers have developed technology currently included in a new cell phone prototype, illustrating the value that touch adds to these devices.

"Immersion's haptic technology allows users to physically feel their interactions with games, messages, ring tones, menus, and other user interface elements," said Jeffrey Eid, VP of Consumer Markets at Immersion. "As the standard in PC and console gaming and now emerging in the cell phone and PDA markets, our touch feedback technology delivers an intuitive and engaging human interface to create the highest level of realism, interaction, and fun for the user."

The current cell phone prototype replaces the typical "on/off" pager motor in a standard cell phone with Immersion's hardware and control software to deliver high-fidelity touch sensations. A key difference with the Immersion implementation is the ability for developers to independently control both vibration strength and frequency, creating a wide range of sensations. Using haptic emoticons, such as a high-five, a smile or a growl complements talking and text messages. Games come alive as users feel the difference between the crisp, sharp strike of a well-hit golf ball in contrast to the twang felt when a drive is shanked. Users can personalize their handhelds by choosing specific vibe-tones associated with incoming callers, messages or other alerts. Haptic cues can also be used to confirm the user's selection of various menu items on the handheld, which makes navigation easier.

Market leaders in the gaming and PC industries, including Logitech, Microsoft, Saitek and Belkin were among the first to license Immersion's haptic technology. Currently there are more than 100 haptically-enabled peripherals and more than 500 game titles on the market. Immersion haptic technology is also core to the rotary iDrive controller currently shipping in the BMW 7-Series automobiles. Immersion haptics is also integrated into business applications, allowing one to feel icons and menus on a computer screen, hyperlinks on the Internet and text or cells in Microsoft Word and Excel. With its large base of technology in rotary controls, touchpads and other force feedback methods, Immersion can and expects to provide other force feedback control implementations to improve the handheld user interface.

If you are interested in meeting with Immersion to take a look at new implementations of haptic technology, please contact Jeffrey Eid, VP of Consumer Markets at Immersion, at 408/467-1900 or email at

About Immersion (

Founded in 1993, Immersion Corp. is a recognized leader in developing, licensing and marketing haptic technology and products. Bringing value to markets where user/ product interaction needs to be made more compelling, safer or productive, Immersion helps its partners develop and increase competitive advantage and broaden market reach by making the use of touch sense feedback as critical a user experience as sight and sound. Immersion's technology is deployed across personal computing, entertainment, medical training, automotive and three-dimensional simulation markets. Immersion and its wholly owned subsidiaries hold over 180 issued patents worldwide.

Statements made in this media alert other than statements of historical fact are forward-looking statements, including those that reflect management's current forecast of certain aspects of Immersion's future. Forward-looking statements made in this press release are based on current information, which we have assessed but which by its nature is dynamic and subject to rapid and even abrupt changes. Forward-looking statements include statements regarding Immersion's strategic development and position within the haptic economy. Immersion's actual results might differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with Immersion's business which include, but are not limited to, delay in or failure to achieve commercial demand for Immersion's touch-enabled technology products or a delay in or failure to achieve the acceptance of touch sense feedback as a critical user experience.

Risks and uncertainties related to Immersion's business in addition to those described above are further outlined in Immersion's Annual Report on Form 10-K and its Quarterly Reports on Form 10-Q. These reports are filed with the Securities and Exchange Commission. These factors may not constitute all of the factors that could cause actual results to differ materially from those discussed in any forward-looking statement. Immersion is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this medial alert.

Note to Editors: Immersion is a trademark of Immersion Corporation. All other trademarks are the property of their respective owners.