Immersion adds touch effects to Festival's creative content creating Ads
you can feel in the
These pieces of branded content, enhanced with Immersion's TouchSense
technology, can be viewed in the
"Cannes Lions has always embraced innovation and celebrated work that
takes storytelling to the next level," said
"Brands understand the impact of creative storytelling powered by
technology and are eager to implement these new technologies to expand
creative horizons and reach audiences in more meaningful ways," said
Learn more about haptic advertising and Immersion's TouchSense® technology at https://www.immersion.com/market/mobile-advertising.
This press release contains "forward-looking statements" that involve
risks and uncertainties, as well as assumptions that, if they never
materialize or prove incorrect, could cause the results of
All statements, other than the statements of historical fact, are statements that may be deemed forward-looking statements, including, but not limited to, statements regarding the benefits and capabilities of Immersion's haptic technology or TouchSense Ads and statements that with Immersion's haptic technology or TouchSense Ads, mobile ads and brand experiences perform better on key metrics such as ad awareness, brand sentiment, purchase intent and click-through rates, statements that haptics substantially increase the likelihood that users will unmute a mobile advertisement, and the statement that key performance metrics in multiple studies confirm impressive increase in user engagement.
Immersion's actual results might differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with Immersion's business, which include, but are not limited to: unanticipated difficulties and challenges encountered in product development efforts (including with respect to Immersion's TouchSense Technology) by Immersion and its licensees; unanticipated difficulties and challenges encountered in implementation efforts by Immersion's licensees; adverse outcomes in any future intellectual property-related litigation and the costs related thereto; the effects of the current macroeconomic climate; delay in or failure to achieve adoption of or commercial demand for Immersion's products or third party products incorporating Immersion's technologies; and a delay in or failure to achieve the acceptance of touch feedback as a critical user experience. Many of these risks and uncertainties are beyond the control of Immersion.
For a more detailed discussion of these factors, and other factors that
could cause actual results to vary materially, interested parties should
review the risk factors listed in Immersion's most current Form 10-K,
and Form 10-Q, both of which are on file with the
Immersion, the Immersion logo, and TouchSense are trademarks of
(IMMR - C)
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