Tencent's Hit Social Media Application QQ and Live Streaming Application NOW Adopt Immersion's Tactile Effects Solutions to Provide New User Experiences
Immersion has created a number of different tactile effects that provide interactive features and capabilities for inclusion in the mobile versions of the QQ and NOW applications. These capabilities enhance mobile communications with the sense of touch, as users send touch-enabled, animated messages to each other in addition to simple text and pictures. For example, a QQ user feels a "flutter" sensation when a loved one sends her a cascade of hearts. For NOW users, when virtual gifts (for example a rocket, airplane or torpedo) are given remotely by fans, both fans and the live host can simultaneously experience associated haptics on their mobile phones. With Immersion's TouchSense technology, these sensations are rich, immersive and multi-sensory, making the conversation and interaction engaging and memorable.
"Heightening the interactive experience with tactile effects makes
social media and live streaming content more meaningful," said
TouchSense Technology Enhances User Experience
TouchSense technology allows device manufacturers, content creators and software developers to design high-quality, power-efficient, tactile effects that enhance mobile device user interfaces, apps and entertainment content. Immersion's TouchSense software includes haptic software and design framework, integration tools, reference guides, and UX design services and support. More information on TouchSense technology can be found at www.immersion.com.
Immersion Demonstrates Haptics at NOW Live Event and QQ JOY
Immersion and Tencent first demonstrated their technical cooperation at
"Now & Future," the
This press release contains "forward-looking statements" that involve
risks and uncertainties, as well as assumptions that, if they never
materialize or prove incorrect, could cause the results of
All statements, other than the statements of historical fact, are statements that may be deemed forward-looking statements, including, but not limited to, statements regarding the benefits of Immersion's technology and Tencent's use of Immersion technology in the QQ and NOW applications.
Immersion's actual results might differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with Immersion's business, which include, but are not limited to: unanticipated difficulties and challenges encountered in product development efforts by Immersion and its licensees (including Tencent); unanticipated difficulties and challenges encountered in implementation efforts by Immersion's licensees; adverse outcomes in any future intellectual property-related litigation and the costs related thereto; the effects of the current macroeconomic climate; delay in or failure to achieve adoption of or commercial demand for Immersion's products or third party products incorporating Immersion's technologies; and a delay in or failure to achieve the acceptance of touch feedback as a critical user experience. Many of these risks and uncertainties are beyond the control of Immersion.
For a more detailed discussion of these factors, and other factors that
could cause actual results to vary materially, interested parties should
review the risk factors listed in Immersion's most current Form 10-K,
and Form 10-Q, both of which are on file with the
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